Last Updated: 12/15/2025

Thank you for visiting Westborough Dental Care (“we,” “us,” “our”). We are committed to respecting your privacy and maintaining transparency about how information is handled.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information that you provide through our website. By using our website, you agree to the terms of this Privacy Policy. This policy does not cover text messaging terms except where specifically stated.

1. No Collection of Protected Health Information (PHI)

Our website is not intended for the collection, transmission, or storage of Protected Health Information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA).

  • Do Not Submit Sensitive Medical Information: Please do not include detailed medical, dental, or treatment information in website forms, chat messages, or online communications. For private health matters, contact us by phone or visit our office.
  • No HIPAA Compliance: We do not maintain the safeguards required for HIPAA compliance on this website. Any PHI submitted voluntarily is done at your own risk, and we disclaim responsibility for such submissions.

2. Information We Collect

2.1 Personal Information You Provide

  • Contact Details: Name, email address, phone number, and other information you provide through contact forms, appointment requests, or chat features.
  • Additional Information: Any non-medical details you choose to share when communicating with us.

2.2 Automatically Collected Information

  • Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
  • Cookies & Tracking Technologies: We use cookies and similar technologies to understand site usage and improve functionality.

2.3 Call Tracking

  • Website Phone Numbers: We may use call tracking numbers to understand which website pages lead to phone calls. This data is used solely for performance and marketing insights.

3. Session Replay & Analytics

  • Session Replay Tools: We may use session replay tools to analyze how visitors interact with our website (such as scrolling or clicking). These tools are configured to avoid capturing sensitive information.
  • Analytics Platforms: Analytics tools help us understand website traffic, popular pages, and overall site performance.

You may opt out of tracking through browser settings or privacy extensions.

4. How We Use Information

We may use collected information to:

  • Respond to inquiries and appointment requests
  • Communicate with patients and prospective patients
  • Improve website functionality and user experience
  • Send updates, newsletters, or promotional content (if you opt in)
  • Analyze marketing and website performance

Text Messaging Exclusion

Text messaging originator opt-in data and consent will not be shared with third parties, except as required to deliver messaging services.

5. SMS Marketing & Consent

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

We respect your privacy in SMS communications. Mobile numbers and consent data will not be transferred between organizations unless explicitly disclosed in this policy.

5.1 SMS Opt-Out Instructions

You may opt out of SMS communications at any time by replying:

STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE

Once opted out, you will no longer receive SMS messages from us unless you re-subscribe.

6. Third-Party Services & Hosting

We may use trusted third-party services to operate our website and communications, including:

  • Website Hosting Providers – for secure site operation and maintenance
  • Form & CRM Platforms – to manage inquiries and communications
  • Analytics Providers – to understand website performance

These providers operate under their own privacy policies and contractual obligations.

7. Data Sharing & Disclosure

We do not sell or rent personal information. We may share limited information only when:

  • Necessary for service providers performing services on our behalf
  • Required by law, regulation, or legal process
  • In connection with a business transfer or reorganization

8. Children’s Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If such information is discovered, we will promptly delete it.

9. Security Measures

We use commercially reasonable safeguards to protect non-medical information submitted through our website. However, no system is completely secure, and we cannot guarantee absolute security.

10. Your Choices

You may:

  • Opt out of marketing emails or SMS at any time
  • Adjust browser settings to block cookies
  • Choose not to submit information through our website

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be reflected by the Last Updated date above. Continued use of our website constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Westborough Dental Care
Address: 3550 Callan Blvd, South San Francisco, CA 94080
Phone: (650) 873-6681

Disclaimer

This Privacy Policy is provided for informational purposes only and does not constitute legal advice. For guidance regarding HIPAA, privacy, or regulatory compliance, consult a qualified attorney or privacy professional.